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Mt Lassen Trout is a FishWise Producer Partner

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FishWise is a a sustainable seafood consultancy that promotes the health and recovery of ocean ecosystems through environmentally responsible practices.

FishWise partners include leading seafood retailers, distributors, producers and restaurants, as well as North America’s foremost ocean conservation organizations. Through this vast network, FishWise couples innovative business approaches with sound science and conservation strategies in a way that enables its business partners to capitalize on the sustainability challenge.

FishWise provides clear guidance and actionable, step-by-step programs that help seafood businesses become more environmentally responsible. Our retailer partners are seen as the most sustainable in the country, based on the rigor of their purchasing policies, commitment to transparency, and willingness to act as leaders on critical policy issues. Our distributor partners, situated in the middle of the supply chain, work hard to source the most sustainable products, encourage their suppliers to improve, and deliver quality information and service to their customers. FishWise’s producer partners are among the most sustainable in the industry, often deploying cutting edge technology that minimizes environmental impacts. FishWise’s restaurant partners show that it is possible to run profitable and environmentally responsible sushi bars.

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